Dana is responsible for key account management and expanding the Prime Point Media sales and marketing teams.

Hired by The Weather Channel prior to its launch, spent 17 years there, assuming increasing roles as the company grew. In its early days, Dana was instrumental in cementing relationships with key advertisers such as Quaker Oats, Kraft, United Air Lines and Union Carbide. As Senior Vice President of Affiliate Sales, he was directly responsible for securing license fee revenue representing nearly $500 million. As Vice President of Business Development, he created the syndication of live Weather Channel forecasts to top market radio stations across the country, established the syndication of branded weather maps for newspapers, and launched "1-900 Weather," which became the leading telephone weather service

. Dana holds a BA in Literature from Union College, Schenectady, New York. He has been a speaker and panelist for The American Marketing Association and various national and regional cable conventions across the country.