Fred Dimesa serves as VP, General Manager - Local & Regional Markets. In this capacity he manages all aspects of selling to and servicing business that operate in a single market area. Prior to joining Prime Point Media, Mr. Dimesa served as CEO of Mira Outdoor Media. During his tenure he built Mira Outdoor Media from a late entrant to the largest direct competitor to Prime Point Media’s with a focus on delivering to local markets. He brings extensive experience in developing corporate strategies for companies in all ranges of maturity, from multinational conglomerates to technology start ups. Prior to starting Mira Outdoor Media, he worked for Monitor Group, Creative Planet and Axium Entertainment Services. At Monitor Group, he provided strategic consulting services to multi-billion dollar companies many industries from semi-conductors to direct marketing. His work ranged from designing market entry strategies to advising on restructurings and acquisitions in the US and Korea. At Creative Planet, a technology start-up in the entertainment industry, he served as Corporate Vice President. During his tenure he focused on identifying and divesting non-core assets and creating strategies to grow key technologies. His work resulted in turning disjointed, money losing operations into a profitable growing business. His work at Axium Entertainment Services as EVP, Corporate Strategy contributed to an increase in payroll processed from $500 million to $800 million while reducing overall expenses. Mr. Dimesa is a graduate of the University of Southern California with a bachelor’s degree in Economics.