Western Union Uses PPM Phone Kiosk to Target
Mexican, Dominican Customers

A repeat PPM advertiser, Western Union has leveraged Prime Point Media’s extensive phone kiosk network and targeting capabilities to promote its money transfer service in markets across the country.  In this recent effort, the target was consumers of Mexican and Domnican descent in New York's outer boroughs. The kiosks, located in heavily traveled pedestrian areas in the Dominican and Mexican areas of upper Manhattan, Brooklyn and the Bronx (top quintile), promote Western Union’s international money transfer services to these two countries with the copy and images for each target tailored to the customers from each country.

Prime Point Media’s demographic targeting option allows advertisers to effectively reach the specific audience they desire.  This can be done with major ethnicities; or it can be extremely targeted criteria like a specific country of origin or language spoken.  By focusing on the heaviest concentrations of the desired audience, Prime Point Media is able to deliver a highly targeted program with a high concentration of targeted impressions and a minimum of wasted reach.  And we do it at a CPM that might surprise you.

To learn more about Prime Point Media’s demographic targeting abilities, click here.

http://www.primepointmedia.com/markets/index_targeting.html